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Cybersecurity Consulting

Phishing, Vishing, and Smishing: What’s the Difference?

December 03, 2024

8 Minutes

Despite advancing technologies and sophisticated defense in depth strategies, the human being remains one of the most commonly exploited vulnerabilities. This is the entire idea behind social engineering attacks like phishing, or it’s variants, vishing and smishing.

Phishing is a type of cyberattack that leverages social engineering to manipulate people into revealing sensitive information that can be turned into profit. While traditional phishing campaigns are delivered through emails, several variations on this attack have since evolved.

While some modern-day phishing tactics involve creating specifically targeted attacks, others simply make use of new technologies like smartphones. Join us below to learn all about social engineering and new age phishing attacks like vishing and smishing.

**If you want an idea of how your current cybersecurity strategy compares to the industry best practices, check out DOT Security’s Cybersecurity Checklist: How Covered Is Your Business? **

The Social Engineering Umbrella

Social engineering is the art of manipulating human behavior to gain unauthorized access to systems, data, or physical locations. Instead of exploiting technical vulnerabilities, attackers' prey on emotions like trust, fear, or curiosity. A well-crafted social engineering attack can bypass even the most sophisticated cybersecurity defenses, making it one of the most dangerous tools in a hacker's arsenal.

At its core, social engineering relies on psychological manipulation. Attackers often impersonate trusted figures, such as colleagues, IT staff, or authority figures, to deceive victims into revealing sensitive information or performing specific actions.

Common methods include phishing emails, pig butchering scams, and specifically targeted phishing campaigns aimed at a single person or entity.

Social engineering encompasses a wide array of tactics that all share the same strategy: exploiting human error. Whether it’s through emotional triggers or manufactured trust, attackers adapt their approach to specific environments and targets, proving that the weakest link in security is often not the technology, but the people using it.

The Traditional Phishing Attack

Traditional phishing attacks via email are one of the most common cyberattacks that aims to dupe victims into revealing sensitive information. Attackers impersonate trusted entities—like banks, colleagues, or popular services—and craft convincing emails designed to exploit trust or fear. These messages often appear urgent, pushing the recipient to act quickly without thinking critically.

The phony emails typically contain fake links or attachments. Clicking these links may direct users to fraudulent websites designed to steal credentials, like passwords or financial information. Attachments might carry malware that compromises the recipient’s system.

One trademark of a phishing attack is their use of emotional triggers—such as fear ("Your account is locked!") or curiosity ("You've won a prize!")—to push the user into acting quickly.

What Is Vishing?

Vishing, short for "voice phishing," is a variation on phishing where attackers use phone calls to deceive individuals into divulging sensitive information. Unlike email phishing, vishing exploits the personal touch of human conversation, making it highly persuasive.

Threat actors often pose as trusted figures, such as bank representatives, technical support, or government officials, to gain a victim’s trust and prompt immediate action.

A typical vishing attack involves creating a sense of urgency or fear, just like in other social engineering scams. However, it’s important to note that some vishing attacks will use more sophisticated techniques that make them seem more credible. A somewhat famous example of this was the successful vishing attack against a casino group just last year.

What makes vishing particularly dangerous is its ability to exploit human emotions through manipulation. As more people become cautious of email scams, vishing preys on the human tendency to trust voices and respond immediately in high-stress situations.

What Is Smishing?

Smishing, or SMS phishing, is a cyberattack that uses text messages to deceive victims instead of a fraudulent email or impersonated voice call. Using a text capitalizes on the immediacy and perceived trustworthiness of mobile communication, making it a particularly effective tactic.

These messages often include a link directing victims to a fraudulent site that mimics a trusted entity, where credentials or personal details are harvested. Some smishing texts may even prompt recipients to call a fake customer service number, leading to further exploitation.

The effectiveness of smishing lies in its simplicity and urgency. Texts are brief, catching recipients off guard and pushing them to act without deliberation. With mobile phones being integral to daily life, smishing exploits this constant connectivity, bypassing traditional security measures like spam filters to directly target users.

Report Suspicious Messages no Matter the Channel

Reporting suspicious phishing messages is critical to protecting both individuals and organizations from cyberattacks. When a phishing attempt is reported, it allows security teams to investigate and block the threat, preventing it from reaching others. One report could potentially save your entire organization.

Phishing campaigns often target many users at once, and every report adds valuable intelligence. It helps identify trends, such as emerging tactics or compromised systems, enabling organizations to strengthen defenses. Reporting also assists in alerting employees or the public about ongoing threats, fostering awareness and caution.

Beyond immediate protection, reporting suspicious messages disrupts cybercriminal operations. It reduces the efficacy of their campaigns and increases their chances of detection. By reporting, users become an active part of the cybersecurity process, transforming potential vulnerabilities into valuable assets in the fight against cybercrime.

Wrapping Up on Phishing Variants

Understanding phishing and its modern variants, like vishing and smishing, sheds light on how social engineering continues to evolve in the digital age. These attacks highlight that, despite advanced technologies and robust cybersecurity measures, human vulnerabilities remain a primary target for cybercriminals.

Trust, urgency, and curiosity are powerful tools that attackers exploit to bypass even the strongest defenses.

However, knowledge is the first step in combating these threats. By staying informed, vigilant, and reporting suspicious activity, users can play an active role in disrupting these schemes. Social engineering tactics may continue to adapt, but awareness and collective action remain the strongest defense against them.

**Download DOT Security’s Cybersecurity Checklist: How Covered Is Your Business? To get an idea of how your current cybersecurity strategies compare to industry standards and best practices. **